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Why China

In recent years, all economic index data of China’s leisure food industry maintains a rapid growth trend of over 10% and significantly, the compound annual growth rate of industry sales revenue in recent years has exceeded 20%. According to the data of Analysis Report of Consumer Demand and Investment Strategy Planning in China’s Leisure Food Industry issued by the Institute of Prospective Industry, there are 4,556 enterprises above designated size in China’s leisure food industry; the sales revenue of 692,188 million yuan with a year-on-year growth of 13.21% is realized; the profit from product sales of 95,766 million yuan with a year-on-year growth of 17.57% is realized; the total profit of 58,610 million yuan with a year-on-year growth of 18.64% is realized. Since 2007, the compound annual growth rate of industry sales revenue has reached 23.7%, showing strong momentum in industry growth.

In China’s leisure food market, with good product quality, diversified categories, and extensive marketing channels, Kraft, Pepsi, Orion, Nestle and other international brands have achieved great successes.